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Marketing Manager

  • Location:

    London – City of London

  • Sector:

    Marketing / PR / Events

  • Salary:

    36-44,000

  • Contact phone:

    Claire Pearson

  • Contact email:

    claire.pearson@gordonyates.co.uk

  • Contact phone:

  • Job ref:

    783354

  • Published:

    8 days ago

  • Expiry date:

    2020-09-01

Marketing Manager

Temp role for up to 4 months maybe longer £36,000-44,000
Seeking a Marketing Manager who can help take our communications to a new level.   

Who will you be working for?

Our Client is a non profit organisation working to drive climate action.

What will you be doing?
You will report to the Head of Media and Corporate Communications. Your responsibilities will include.
  
  • Working to fully operationalise Pardot and ensure a full transition from MailChimp
  • Working with the Pardot Consultant and internal stakeholders to set up and streamline data segmentations
  • Identifying engagement journeys, forms, tools, landing pages and content strategies that are relevant to our audiences to boost their engagement
  • Working collaboratively with colleagues to develop compelling email content, in line with the overarching content plan with messaging that aligns with our new tone of voice
  • Helping to develop a strategy for promoting new subscriptions / cross subscribe existing members
  • Testing and executing opt-in campaigns and other email communications
  • Helping to establish and set up Key Performance Indicators for future campaigns
  • Analysing data to determine ways to optimize engagement and retention
  • Helping us to develop and execute a longer-term digital engagement strategy that can improve our potential for increasing member and funder engagement so that we are able to identify our future needs in this area
  • Being comfortable taking a test and learn approach to the role, regularly providing analytics on what is and isn’t working, so we can continue to evolve in this area
  
 What do you need?
  
  • Abroad range of marketing skills and experience, ideally in a professional membership body or subscription model in a B2B capacity
  • Experience in direct marketing and in using marketing delivery systems to personalise and deliver engaging, relevant email communications
  • A thorough understanding in the use of marketing automation tools such as Pardot and Salesforce to develop high impact recruitment and retention marketing plans
  • A detailed understanding of audience segmentation and persona analysis
  • Experience of influencing customer journeys and building automated renewal processes
  • An in-date qualification in GDPR
  • Knowledge / training and experience of running an opt in campaign since May 2018
  • Experience of analysing data and making strategic recommendations on how we can unlock our communications potential on this platform
  • Experience of using analytical skills and tools such as A/B testing, Google Analytics
  • Experience of helping organisations evolve their use of digital marketing techniques to achieve their goals
  • Experience of working in complex organisations to set up new systems and ways of working
  • Excellent project management, communication and stakeholder management skills.
  • A strong team player, taking a flexible approach to helping ensure key tasks are completed under pressure
  • Excellent written and verbal communications skills in English with ability to present complex information in an accessible format
  • Ability to work, problem-solve and initiate solutions independently

    How to apply

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