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Marketing Analyst

  • Location:

    Dartford

  • Sector:

    Marketing / PR / Events

  • Job type:

    Permanent

  • Salary:

    £38000 to £40000

  • Contact phone:

    Pauline Francis

  • Contact email:

    pauline.francis@gordonyates.co.uk

  • Contact phone:

  • Job ref:

    1138890

  • Published:

    7 months ago

  • Expiry date:

    2022-01-30

Marketing Analyst

We are seeking an experienced Marketing Analyst.  You will need experiences with data analysis and be highly analytical. Experience within a similar position is essential.

Marketing Analyst – salary up to £40,000 pa plus benefits, Permanent, located in Dartford.  Basic salary is dependent on experience.

Who will you be working for?
Our client is an established well-respected and growing retail supplier with an entrepreneurial culture. Located in Dartford, you will join a team who are committed to developing further success.

What will you be doing?
Within this position you take responsibility for: 
  • Measururing ROI of online and offline advertising campaigns.
  • Report on marketing KPIs, for example leads, conversion rates, website traffic and social media engagement.
  • Track email campaign metrics (delivery, open and click-through rates).
  • Monitor budget distribution and performance of paid ad campaigns.
  • Conduct competitive research and analysis to benchmark data.
  • Recommend website and campaign optimisations.
  • Research and implement marketing tools to support promotional projects (automation software, social media scheduling etc).
  • Work closely with sales and marketing teams to identify opportunities for new client acquisition.
  • Provide actionable overall market and customer insights to address key strategic questions.
  • Evaluate customer online behaviour and provide insights and recommendations for further enhancements to the guest experience.
  • Advise on other marketing functions (e-commerce/website, online/offline advertising, brand, product development).
  • Perform competitor and market analysis to overall contribute with insight to the company growth.
  • Any other marketing related analysis that may be required.
 What do you need?
  • Proven experience as a Marketing Analyst – ideally with at least 3 years relevant experience.
  • Expertise in Google Analytics – essential.
  • In-depth understanding of SEM campaign strategies and SEO practices.
  • Experience with PPC campaigns.
  • Advanced knowledge of MS Excel.
  • Analytical abilities
  • Relevant marketing degree or equivalent.
  • Ability to meet deadlines and enjoy working collaboratively within a team.
What’s in it for you?
In return for working within an innovative and dynamic company you will be rewarded for your hard work with brilliant working hours (9am-5pm Monday-Friday), development and training in-house, medical insurance, occasional in-office perks (lunches, etc.), Team building even days and more…

The Marketing Analyst is a permanent position to start ASAP.

Please click Apply below to be considered.